March is National Nutrition Month, and more specifically, March 10th is
Registered Dietitian Day. In support of this month, the checkoffs food and
nutrition communications team continues to communicate about “29 Ways Toward
Better Health” to reinforce the availability and affordability of 29 lean beef
steaks, roasts and ground beef choices during a time when media, consumers and
health professionals are talking about nutrition.
A snapshot of this years beef checkoff nutrition communications efforts
include:
Reaching more than 8,500 registered dietitians with beef nutrition resources
and information at the 2009 American Dietetic Association Food and Nutrition
Conference and Expo.
More than 20 state beef councils are taking advantage of the five protein
webinars available this year. The first webinar took place Tuesday, Feb. 23 and
reached more than 350 Registered Dietitians in Iowa, Kansas, Kentucky, Missouri
and Wisconsin.
Runners World highlighted beef as a healthy choice in their January edition.
The article quotes dietitian Garrett Berdan, RD.
The February edition of Better Homes and Gardens features an article about
heart-healthy meals titled, Heartwise in the Kitchen, suggesting a lean steak
and mushroom dinner.
The March edition of Parenting magazine featured an article titled Meals Your
Belly Will Love covering Live Well attendee Ellie Krieger, RD, who suggests
lean sirloin steak as a dinner option.
Prevention named beef one of 25 Ridiculously Healthy Foods in October 2009.
The Food and Nutrition programs I Heart Beef campaign helped generate more
awareness that lean beef is good for your heart in light of February being Heart
Health Month. In total, the campaign has generated more than 95.7 million media
impressions.
More than 30 Nutrition Seminar programs hosted by the beef checkoff are taking
place throughout the country in 2010.
Americans are loving lean beef. Fifteen of the top 20 most popular cuts of beef
sold at retail meet government guidelines for lean, including top sirloin steak,
strip steak and T-bone steak, says Daniel Smith, cow/calf producer from
Stamping Ground, Ky. and chair of the checkoffs Joint Nutrition and Health
Committee. So while they may not realize it, most of the beef consumers are
choosing today IS lean.
The American Dietetic Association (ADA) conducts a nutrition education and
information campaign each year designed to focus attention on the importance of
making informed food choices and developing sound eating and physical activity
habits. And, on March 10th, the ADA calls out the work of registered dietitians,
the food and nutrition experts who translate the science of nutrition into
practical solutions for healthy living.
As a commitment to providing wholesome and nutritious food to our nations
families, the beef checkoff provides health professionals with beef nutrition
education and resources. Celebrate National Nutrition Month with lean beef and
visit BeefItsWhatsForDinner.com for recipes, fact sheets, protein research and
simple tips for preparing nutrient rich beef.
For more information about checkoff-funded nutrition efforts, visit
MyBeefCheckoff.com.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The
checkoff assesses $1 per head on the sale of live domestic and imported cattle,
in addition to a comparable assessment on imported beef and beef products.
States retain up to 50 cents on the dollar and forward the other 50 cents per
head to the Cattlemens Beef Promotion and Research Board, which administers the
national checkoff program, subject to USDA approval.
Source:
The Beef Checkoff Program