Beyond Meat. is going beyond plant-based beef patties.
The company will soon be expanding its portfolio and adding 1-pound packages of plant-based ground meat, called Beyond Beef, to the market, Gregg Smith, Evolution VC Partners CEO and early Beyond Meat investor, told FOX Business on Wednesday.
“Their 1-pound package of ground beef is coming out. That is a huge category,” Smith told FOX Business. “If you look at the ground beef — that is the biggest seller in the meat department.”
A Beyond Meat spokeswoman confirmed to FOX Business on Wednesday the product will be hitting store shelves, but would not provide further details on when it will be released nationwide. She said “more information on Beyond Beef” will come “very soon.”
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