Record-high bison prices are good news for ranchers – if only they had more of the regal beasts to sell.
In the topsy-turvy world of bison, consumer demand is outstripping supply. That has the industry scrambling to rebuild herds after years of decline.
“Five years ago, I spent 90 percent of my time trying to get people to eat bison. Now, I spend 90 percent of my time getting people to raise bison,” said Dave Carter, executive director of the Westminster-based National Bison Association.
The volatile bison industry surged in the 1990s when it appeared that buffalo meat would be a popular trend.
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