Consumers Want High-Quality, Branded Beef

Beef reigns supreme in consumers protein choices, according to research
released earlier this year from West Texas A&M University. Nearly half of
consumers surveyed put beef as their No. 1 protein choice, and 97% indicated
they ate beef between one and 12 times each week.

The study, Consumers perceptions and preferences of meat and the meat
industry, was the result of doctoral research conducted by Lindsay Chichester,
Canyon, Texas. She looked at the whole range of popular opinion on meat.

We were trying to gauge consumer preferences, what their concerns were, and
what theyre not concerned with, Chichester says. I think as an industry
thats where we need to go our consumers are obviously the ones who support us
and keep us in business.

To read the rest of this story please go to: