Diamond Ranch Foods Announces Efforts To Increase Proprietary Brand Recognition

NEW YORK — Diamond Ranch Foods, Ltd., meat, poultry and seafood processing and foodservice distribution company, is pleased to announce today that the Company will begin to do business with CoGeDi International SpA, owner of several high-quality mineral water brands and related products, including Uliveto, which has been the official mineral water of the Italian National Football Team since 1998. In addition to streamlining the company's operations, Diamond Ranch Foods also intends to acquire and build the most profitable and well positioned brands of food and beverage products to add to its brand portfolio.

Diamond Ranch Foods has already demonstrated success in streamlining its product mix by cutting over 200 slow moving items and focusing on the top selling 100 items. Diamond Ranch Foods plans to improve margins and profits by leveraging its platform with its own branded and private label products with the goal of accelerating growth.

"As a dominant force within the foodservice marketplace, we believe by concentrating on our core competencies of food distribution within the Northeast, and building equity in our own brands, we will continue to leverage our leadership position and capitalize on many additional opportunities in this market. We believe the increased focus on the strengths of our business model will greatly improve margins with a leaner and more effective organization," commented Victor Petrone, COO of Diamond Ranch Foods, Ltd.

About CoGeDi International SpA

Established in Rome in 1984, the distribution company Compagnia Generale di Distribuzione (CoGeDi), owns the brands Uliveto (the official mineral water of the Italian National Football Team since 1998), Rocchetta, Brio Blu Rocchetta and Elisir di Rocchetta, leading brands in the national market and gradually gaining ground overseas.

Despite near saturation of the bottled water market in Italy, with consumption at over 175 liters per person, CoGeDi has increased sales by 280% since 1994.

CoGeDi presence overseas has been increasing constantly for some years. The results achieved are a direct consequence of the positive image of "Made in Italy" and the quality and originality of its products. CoGeDi now exports to over 20 countries worldwide and to every continent.

About Diamond Ranch Foods, Ltd.

Diamond Ranch Foods is a highly strategic food group distributor and processor of a broad selection of the finest quality meats, poultry, seafood, and foodservice items, including private label and custom-cuts, which can be prepared fresh, frozen or vacuum-packed. The Company operates a fleet of refrigerated trucks for delivery throughout the New York metropolitan area and ships coast to coast via common carrier.

The Company's USDA-inspected facility is located in the Hunts Point Cooperative Market (Bronx, New York), which is the largest food distribution center in the world, and boasts a highly-diversified customer base throughout the tri-state region, including; supermarket chains, restaurants, hotels, deli/catering operators, institutions and industry suppliers.

Please visit http://www.diamondranchfoods.com/ for additional information on the Company.

Safe Harbor Statement

Statements contained in this presentation that are not strictly historical are "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities and Exchange Act of 1934. The forward-looking statements are made based on information available as of the date hereof, and the Company assumes no obligation to update such forward-looking statements. Forward-looking statements are sometimes identified by words such as "intends", "anticipates", "believes", "expects", and "hopes" and involve a number of risks and uncertainties that could cause the Company's actual results to differ materially from projected results. All parties are cautioned that such forward-looking statements involve risks and uncertainties that could cause the Company's actual results to differ materially from those in these forward-looking statements. Such risks and uncertainties include but are not limited to demand for the Company's products and services and any other factors that may be more fully described in reports to shareholders and periodic filings with the Securities and Exchange Commission.

Source: Diamond Ranch Foods, Ltd.