Diamond Ranch Foods Joins National Cattleman’s Beef Association

NEW YORK — Diamond Ranch Foods, Ltd., a meat and poultry processing and foodservice distribution company, is pleased to report that it has become a member of the National Cattleman's Beef Association (NCBA).

On behalf of the many NCBA members, including producers, foodservice operators, packers, processors, retailers, ranchers and dairy operators; the National Cattleman's Beef Association is committed to maintaining the highest standards for educating consumers and public policy by communicating accurate information about beef's nutritional qualities and the role of beef in a healthful diet.

Diamond Ranch Foods recently became an NCBA member, shortly after the National Cattlemen's Beef Association announced their support for transparency in nutrition labeling (see NCBA news: March 18, 2010), whereby the organization submitted comments in support of a proposed rule by the U.S. Department of Agriculture (USDA) and Food Safety and Inspection Service (FSIS) to require nutrition labeling of meat products.

As noted in the NCBA announcement, the new rule would amend the federal meat and poultry products inspection regulations to require nutrition labeling of major cuts of single-ingredient, raw meat and poultry products. Further, FSIS specifically requested comments on "lean percentage" labeling requirements. Noting such, the National Cattleman's Beef Association's news release also provided the following information for beef consumers and the public at large.

Calorie for calorie, beef is one of the most naturally nutrient-rich foods there is. A three-ounce serving of lean beef is considered an excellent source of: protein, zinc, vitamin B, selenium and phosphorus; and a good source of niacin, vitamin B, iron, choline and riboflavin. Twenty-nine cuts of beef meet government guidelines for lean, with less than 10 grams of total fat, 4.5 grams or less of saturated fat, and less than 95 milligrams of cholesterol per 3-ounce serving. Research also suggests that high-quality protein plays an increasingly important role in weight management, muscle development and maintenance, and disease prevention.

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About National Cattlemen's Beef Association (NCBA)

The National Cattlemen's Beef Association has represented America's cattle producers since 1898, preserving the heritage and strength of the industry through education and public policy. As the largest association of cattle producers, NCBA works to create new markets and increase demand for beef. To join, contact NCBA at 1-866-BEEF-USA or membership@beef.org.

About Diamond Ranch Foods, Ltd.

Diamond Ranch Foods is a highly strategic food group distributor and processor of a broad selection of the finest quality meats, poultry and foodservice items, including private label and custom-cuts, which can be prepared fresh, frozen or vacuum-packed. The Company operates a fleet of refrigerated trucks for delivery throughout the New York metropolitan area and ships coast to coast via common carrier.

The Company's USDA-inspected facility is located in the Hunts Point Cooperative Market (Bronx, New York), which is the largest food distribution center in the world , and boasts a highly-diversified customer base throughout the tri-state region, including; supermarket chains, restaurants, hotels, deli/catering operators, institutions and industry suppliers.

Please visit http://www.diamondranchfoods.com/ for additional information on the Company.

Safe Harbor Statement

Statements contained in this presentation that are not strictly historical are "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities and Exchange Act of 1934. The forward-looking statements are made based on information available as of the date hereof, and the Company assumes no obligation to update such forward-looking statements. Forward-looking statements are sometimes identified by words such as "intends", "anticipates", "believes", "expects", and "hopes" and involve a number of risks and uncertainties that could cause the Company's actual results to differ materially from projected results. All parties are cautioned that such forward-looking statements involve risks and uncertainties that could cause the Company's actual results to differ materially from those in these forward-looking statements. Such risks and uncertainties include but are not limited to demand for the Company's products and services and any other factors that may be more fully described in reports to shareholders and periodic filings with the Securities and Exchange Commission.

Source: Diamond Ranch Foods, Ltd.