CASTLE ROCK, CO – Integrated Management Information, Inc. (IMI Global) (OTCBB:
INMG), a leading provider of verification and Internet solutions for the
agricultural/livestock industry, today announced the rollout of "Where Food
Comes From," a unique program designed to build consumer confidence in the food
supply chain.
www.WhereFoodComesFrom.com
The backbone of the program is a rigorous qualification protocol under which
only those farmers, ranchers and processors who meet strict third-party
verification requirements may display the distinctive "Where Food Comes From"
brand. (See Where Food Comes From Video)
"In addition to demanding increased transparency regarding the origins and
safety of their food, consumers are taking more interest in producers’ claims of
humane handling, natural products, and even ‘green’ operations," said John
Saunders, CEO of IMI Global. "Our ‘Where Food Comes From’ consumer labeling
program is the first of its kind that directly connects the consumer with the
food supply chain in a way that fosters confidence at the point of purchase. We
believe that as consumers become better educated, they will have more confidence
in their food purchase decisions. And, in addition to building consumer
confidence, the ‘Where Food Comes From’ label gives producers and processors a
way to enhance, differentiate and even protect their valuable brands."
IMI Global is a recognized leader in U.S. Department of Agriculture (USDA) QSA
and PVP — and internationally mandated — verification programs and has a
customer base that includes more than 6,000 farmers, ranchers and processors.
With a solutions portfolio covering age, source, natural, non-hormone, humane
handling and green production claims, IMI Global is uniquely qualified and
ideally positioned to design and administer the ‘Where Food Comes From’ program.
"The vast majority of farmers and ranchers in the United States are independent,
often family run operations that care deeply about the quality of the products
they produce," Saunders added. "’Where Food Comes From’ gives producers,
processors and retailers a means of reassuring consumers that the claims they
are making about their products, and the diligence with which they manage their
operations, have been independently verified."
About IMI Global
Founded in 1995, IMI Global is a USDA Process Verified (PVP) company and is a
leading provider of verification and Internet solutions for the agriculture
industry. Go to www.IMIGlobal.com for additional information. IMI has worked
with some of the largest agricultural organizations in the United States,
providing web-based applications for verification and identification as well as
a range of consulting services tailored to meet each customer’s needs.