Kingsford Charcoal Cooks Up Plan To Find America’s Hottest Pitmasters

OAKLAND, CA — The makers of Kingsford charcoal have teamed with the Kansas
City Barbecue Society (KCBS) to develop the Kingsford Points Chase — a
cumulative point-based system based on KCBS competitions across the Kansas City
circuit. The Kingsford Points Chase system will allocate points to winning
teams from 18 KCBS-sanctioned events during the core competition barbecue season
— April through October — and tally teams’ cumulative points to determine
which will receive $25,000 and be crowned the Kingsford Points Chase Grand

The KCBS is the world’s largest organization of barbecue and grilling
enthusiasts with more than 11,000 global members and 300 sanctioned contests
from coast-to-coast throughout America, which is why the leading charcoal brand
selected this non-profit organization as a partner. To participate in the
Kingsford Points Chase, barbecue teams must first be enrolled in one of the 18
designated KCBS sanctioned regional events included in the Kingsford Points
Chase series — starting in Springfield, Mo., and culminating in Kansas City,
Mo. Then, teams must register online at anytime
beginning March 1 through September 30, 2010. Teams that pledge to use
Kingsford charcoal briquets as their main fuel source during competition
cooking for at least two food categories during either of the designated
regional events are also eligible to win additional cash prizes. Top teams have
been competing with Kingsford charcoal for years, including 10-time World
Barbecue Champion Chris Lilly and his Big Bob Gibson Bar-B-Q team, which has won
all of its titles competing over the quality coals. In fact, Lilly was one of
the initial organizers of one of the events on the Kingsford Points Chase
schedule — the Riverfest State Championship BBQ Cook-Off & Musical Extravaganza
in his hometown of Decatur, Ala.

“The barbecue community is abuzz with the news of the Kingsford Points Chase —
they can’t wait to prove that they’re the best of the best and go after that
cash prize,” said pitmaster and cookbook author, Chris Lilly. “I’m just happy
that a brand I believe in is getting so involved with the competition circuit.
After all, I’ve been competing with Kingsford charcoal from day one — it’s
always given me the solid burn I need for overnight cooks, and allows me to
bring the smoky flavors from the competition to my own backyard.”

To read the rest of this story please go to:

The Kingsford Products Company, LLC