Labeling Guidance on Redirecting Foodservice Product to Retail

How big of a change is really occurring? Is this behavior temporary or something that will become more ingrained in everyday life? The National Cattlemen’s Beef Association, on behalf of the Beef Checkoff, set out to understand how COVID-19 shifted consumer thinking and how those shifts impact beef purchasing. …

It should be noted that 78% of consumers claim they plan to eat the same amount, or even more, quick service burgers in the future. But what about the 22% who plan on eating fewer burgers? Is there an opportunity to enhance the burger eating experience to maintain or grow market share? …

As the Summer Grilling Season ended with the beginning of autumn, retailers and consumers will begin to turn to another important period for beef demand. The holidays, especially the month of December, generate higher demand for the industry at retail. With Americans gathering with family and friends and celebrating over meals, consumers demand premium beef products, such as roasts and steaks. These premium products can help drive increased sales at the retail level, and the holiday season is an important time to promote, feature, and advertise these types of products to capture consumer attention and seasonal demand. …