Lean Beef Choices For Today’s Consumers

Beef choices abound for today’s shopper.  From the indulgent and celebratory Ribeye Steak or Roast to a more affordable – and lean – Sirloin Steak.  (Spoiler alert: Tenderloin Steak is also lean.)  And, lean cut sales have increased 12% since 2014 (Figure 1).  But what is lean?  Who might be interested in these options?  And, what opportunities do these choices provide for your retail meat case?

Overall, beef is a nutrient-packed protein which provides 10 essential nutrients and, on average, half the protein Daily Value in a single 3-ounce cooked serving.  According to USDA, a lean beef serving of about 170 calories (3-oz, cooked, with visible fat trimmed) contains less than 10 grams of total fat, 4.5 grams or less of saturated fat, and less than 95 mg of cholesterol. In fact, shoppers seeking a great-tasting,2 lower-fat and reduced-cholesterol beef option have many choices in your meat case.

And, lean products sell – especially when consumers are educated on these options.  For example, while 93% lean and higher Ground Beef sales have increased 13%, American Heart Association Heart Check-labeled 96% lean Ground Beefsales have grown a full 37% over the five years ending 2018.4

To read the rest of the story, please go to: Beef Checkoff