Manitowoc After a 25-year hiatus, Emil Chermak is back on packages of Cher-Make
wieners.
Chermak, who founded Cher-Make Sausage Co. as a small butcher shop in 1928,
graced the labels of the company’s sausage packs until 1985, when his then
27-year-old grandson, Tom, marketing manager for the company, decided to update
the labels.
Now Tom is the chief executive at Cher-Make, and he’s put a photo of Grandpa
back on the labels, along with a lot of other folks, in an effort to improve the
packaging.
“We decided to update our look but not make it too different,” Chermak said.
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