It's probably no surprise that Sir Paul McCartney, a longtime vegetarian, banned all meat from staff meals on his current world tour. But when Mario Batali starts to push people to eat their vegetables, you know something is happening.
The famously rotund and infamously gluttonous chef-restaurateur is to pig what the Beatles are to rock-and-roll. Batali, a rock-star chef if there ever was one, has changed the way Americans eat pork, introducing us to cured lonza, guanciale and lardo, which he once described to the New Yorker magazine as "the best song sung in the key of pig."
And yet this month, Batali announced that he would join the Meatless Monday campaign, a movement backed by a broad array of public-health advocates, animal welfare activists and environmentalists that asks carnivores to give up meat one day a week. Each of Batali's 14 restaurants, which include the meatily named Bar Jamon in New York and Carnevino in Las Vegas, offers two vegetarian entrees on Mondays, highlighted with an "MM" logo.
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