Meat packages, once a basic commodity bearing only weight/price labels, are now veritable billboards for the products they contain, branded and adorned with a range of claim stickers.
At Midan, we wanted to learn more about who is buying claims-based meats, specifically natural and organic products.
In December, we surveyed a national sample of 1,000 purchasers of natural and organic meat. Here is the breakdown of the study respondents:
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