Missouri’s new ‘Fake Meat’ Law Could Mean Fewer Options at the Grocery Store

JEFFERSON CITY • The president of one of the more familiar vegetarian meat producers said his company has not yet changed its labels to reflect a new “fake meat” law in Missouri.

Jaime Athos, the CEO of Oregon-based Tofurky, said the company could stop selling products in the Show-Me state when the new law goes into effect Tuesday, rather than face off against state regulators if his labels don’t pass muster.

“That is something to consider,” Athos told the Post-Dispatch in a recent interview.

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