The race to meet rising demand for vegetarian meals is heating up as Nestle SA unveiled plans to introduce its plant-based burgers across Europe and the U.S. this year.
Nestle’s meatless Incredible Burger will go on sale in supermarkets in Europe under the Garden Gourmet brand this month, starting out in countries including Germany, the Netherlands and Sweden. Near the end of the year, a version designed for American palates called the Awesome Burger will be available where Sweet Earth brand products are sold, the world’s largest food company said in a statement Tuesday.
As consumers reduce their meat intake, food companies are rushing in with alternatives. Nestle’s announcement comes the day after Restaurant Brands International Inc.’s Burger King said it will start a test run of meatless burgers using patties from Impossible Foods Inc. in the St. Louis area.
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