New 'Nicely Done' Videos Help To Sell The Sizzle

Beef. It's What's For Dinner. is proud to release a series of nine new videos as part of our "Nicely Done, Beef" campaign. These bold videos incorporate drool-worthy, dinner-inspiring footage and simple, smart banter to reinforce the idea that dinner will always be more when there's beef.

The Beef Checkoff is investing in a robust digital media plan to help drive traffic to your stores during the peak summer grilling season and beyond. The spots will appear on Hulu during premiere programming such as "This Is Us," "Modern Family" and "Black-ish," on premium publisher sites such, and, and as TrueView ads on YouTube.

These short-form videos can be extended at no-cost on social media, in-store or in your shopper newsletters. Simply reply to this email or send a note to if you would like downloadable versions.

View the videos here.

Source: Beef Checkoff