When it comes to calories, 100 is a magic number.
Easy to keep track of, hundred-calorie snacks promise a measure of pleasure that won't blow the whole diet.
Psychologically, 100 represents a threshold. It means "OK, you can eat it" – even if it doesn't sound like diet food.
Satisfying our cravings, we've munched on handy 100-calorie servings of pudding, cinnamon crisps, crackers, pretzels, mini cupcakes and granola bars – all with the smug feeling that we were still watching our waistlines. From beer to brownies, hundreds of 100-calorie products have been introduced as formerly forbidden treats that have been slimmed down to meet that arbitrary limit.
Now, another breakthrough: the 100-calorie steak.
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