Bedford – This fall, the beef checkoff partnered with prominent DC blogger, Andrea Khoury of the Northern Housewives of Virginia (NoVA) blogging group to host the “Fall into Crockpot Season with BEEF” recipe contest. Northeast consumers were invited to share their favorite beef slow cooker recipe, where the goal was to promote family meal time, with a nutrient dense and delicious protein, like beef.
Recipe entries were accepted October 22-November 4, on the NoVa blogging page. The contest received nearly 33 recipe entries, some were home-cooked originals and others shared as a family favorite. From those shares, eighteen finalists were selected to cook their slow cooker beef meal for an entry into the second round of the contest. After our finalists cooked up their delicious entries, these recipes were sent on to our elite panel of judges and into the People’s Choice voting segment of the contest. The contest aimed to showcase the culinary talent of home chefs, millennial parents, and northeast foodies alike. Consumers had the chance to win nearly $2,000 in prizes between the Judges’ Pick and People’s Choice placements.
Three top entries were selected for our judging panel to cook and sample. The Judges based their selections on Taste, Ease of Preparation, Creativity and Appearance. Judges’ Pick grand prize winner was awarded a prize of $600 including a new slow cooker or Instant Pot plus an Omaha Steak gift card.
In the People’s Choice voting segment, our finalists received 882 votes from their peers and online followers of the NoVA blogging group. The recipe which received the most votes was awarded our People’s Choice grand prize winner position, receiving a $500 Omaha Steak gift card. Runner-up winners in both categories received a $250 Omaha Steak gift card each. All winners will receive digital recognition through promotion of our website and social media properties.
We are excited to share with you our contest winners and loved to see how creative our contestants were using the slow cooker, beef and their favorite family recipe! Our Judges’ Grand Prize Pick was the Beef Carbonnade Recipe by Dea Zufelt from Greenville, DE and runner-up was Crockpot Cuban Beef by Shannah Coe from Stone Ridge, VA. People’s Choice Grand Prize award was given to the Persian Stew with Meat & Split Pea Recipe by Ranna Golden from Ashburn, VA with runner-up going to Kim Van Dunk from Caldwell, NJ with her Beef and Vegetable Slow Cooker Lasagna. To view all our winners and finalists, please visit: https://goo.gl/BA1ZnY.
For more information about the recipe contest, search #FallForBeef on Facebook, Twitter or Instagam. Participation in this event was made possible by the Virginia Beef Council in partnership with the checkoff’s Northeast Beef Promotion Initiative and the Pennsylvania Beef Council. For more information, visit NEBPI.org or MyBeefCheckoff.com.
The Pennsylvania Beef Council is a producer-controlled and funded organization, which administers the Beef Checkoff Program in Pennsylvania. The Beef Checkoff Program assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. Checkoff revenues may be used for promotion, education and research programs to improve the marketing climate for beef.
Source: The Pennsylvania Beef Council