LAS VEGAS and CHICAGO – UFC®, the world’s premier mixed martial arts organization, today announced a new marketing partnership with Oscar Mayer®. The partnership names P3 Portable Protein Packs as “Official Protein Snack” of UFC, creating a new, exclusive sponsorship category for the MMA promotion.
P3 Portable Protein Snacks deliver a tasty combination of meat, cheese, nuts, and fruits, all in one portable pack. They come in multiple varieties and sizes, all offering a convenient way for consumers to get their protein. Oscar Mayer established the Adult Snacking segment with P3 in 2014, and since its launch, the P3 brand has successfully built awareness and has grown in popularity with consumers. They are widely distributed in retail grocery and convenience stores across the country. The UFC partnership will further expand awareness to a new and coveted loyal MMA fan base.
Under the terms of this partnership, P3 will have a branded presence inside the world-famous Octagon® at select UFC events for the remainder of the year. Additional partnership activations will include the integration of P3 branding throughout UFC’s telecasts, digital media campaigns, and Fight Week integrations. At select participating retail locations, P3 displays will feature images of UFC athletes and official UFC logos at point of sale.
The first P3 activation with UFC will begin on Saturday, September 8, with UFC® 228: WOODLEY vs. TILL, featuring the highly anticipated welterweight championship bout that will see Tyron Woodley defend against undefeated No.2-ranked contender Darren Till.
“We’re excited to partner with a blue-chip business-like Oscar Mayer and their P3 Brand to connect with UFC fans in an authentic way,” said Paul Asencio, UFC Senior Vice President, Global Partnerships. “This relationship is a natural fit for both brands and we look forward to collaborating with P3 to grow its share of the market and reach UFC’s dedicated fan base.”
“At Oscar Mayer, we know the importance of protein snacking and performance,” said Don Fussner, General Manager of Oscar Mayer. “Therefore, with our P3 Portable Protein Pack, we are extremely excited to partner with the most premiere performance athletes in the world. The UFC is a phenomenal brand with an incredibly loyal – and growing – fan base. Becoming the Official Protein Snack of UFC is a powerful fit for both companies and it’s a new and interesting platform forP3 to participate. We are looking forward to embedding our brand into the UFC culture, helping both athletes and fans alike find a more interesting way to get their protein.”
UFC® is a premium global sports brand and the largest Pay-Per-View event provider in the world. Celebrating its 25th Anniversary in 2018, UFC boasts more than 284 million fans worldwide and has produced over 440 events in 22 countries since its inception in 1993. Acquired in 2016 by global sports, entertainment and fashion leader Endeavor (formerly WME | IMG), together with strategic partners Silver Lake Partners and KKR, UFC is headquartered in Las Vegas with a network of employees around the world. UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe, while programming is broadcast in over 160 countries and territories to 1.1 billion TV households worldwide in 40 different languages. UFC FIGHT PASS®, a digital subscription service, delivers exclusive live events, thousands of fights on-demand and original content to fans around the world. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat and Instagram: @UFC.
ABOUT THE KRAFT HEINZ COMPANY
The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and beverage company in the world. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions, whether at home, in restaurants or on the go. The Company’s iconic brands include: Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Smart Ones and Velveeta.The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.
Source: The Kraft Heinz Company