Sullivan County, NY’s Walmart Beefs Up Kosher Section

MONTICELLO — First, Walmart conquered the Main Street market of hardware and underwear.

Now the retail giant is going after another market — the Catskill kosher market of gefilte fish and blintzes.

The Monticello Walmart just ran a full-page ad touting "expanded selections" in its "new kosher fresh section for the summer 2010." It's added kosher products like Empire organic chicken and Teva Angus beef sliders.

And already in Sullivan County where the summer population triples with tens of thousands of Orthodox Jews, the push for the kosher buck is having an impact.

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