The science fiction genre has long been predicting the technologies and foods of the future. In the 1970s and ‘80s, 2021 was a far-off world ripe for narratives. Lucky for us, few of the stories provided an accurate picture of our reality – we aren’t eating wafers of soybeans, lentils and plankton (or people) as envisioned in Soylent Green, and Blade Runner didn’t quite nail the famine that led to the 2019 diet of fish, seafood and insects. And, while still a few years away, I don’t believe that in 2029, we will be scrounging for rodents to eat à la The Terminator. Even still, we are living in the future and technology is changing every facet of the world – including our food. From farm to fork, technology is on the horizon to help us create a better, more interactive meat case for today’s consumers. Following are a few examples for you to consider.
Starting at the source, livestock producers are being asked to help with traceability efforts to improve transparency. A recent consumer survey showed that 73% of consumers worldwide indicate traceability of products is important to them – and nearly all of those said they would pay a premium for it.1 Today’s consumers are used to having a world of information at their fingertips and want the same kind of access to information about their food. For that reason, they gravitate toward brands that provide detailed product information.
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