Third Of Britons Have Stopped Or Reduced Eating Meat – Report

One in eight Britons are now vegetarian or vegan, according to a report on food shopping that underlines a revolution in the UK’s eating habits.

A further 21% claim to be flexitarian, where a largely vegetable-based diet is supplemented occasionally with meat, which means a third of UK consumers have deliberately reduced the amount of meat they eat or removed it from their diet entirely.

The findings in the annual food and drink report from the supermarket chain Waitrose come as food choices assume an increasingly important role in the debate over countering climate change. A series of influential reports have said that avoiding meat and dairy products is the single biggest way consumers can reduce their environmental impact on the planet, because farming animals is such a CO2-intensive process.

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