Tyson Foods Launches Full-Scale Attack on Beyond Meat

Tyson Foods (TSN) is finally getting into the mutant-meat game being dominated by one-time friend Beyond Meat (BYND) and its heated rival Impossible Foods.

The U.S.’s largest meat producer said Thursday it will debut several new plant-based products under the Raised & Rooted brand. Nuggets will debut at several undisclosed major retailers later this summer while blended burgers will hit shelves in the fall.

Note the word blended as Tyson hasn’t gone full-scale mutant meat cooked up in a lab here like its upstart competitors. The nuggets are simply made from pea protein isolate and other plant ingredients, Tyson says. In other words, typical veggie nuggets. The blended burgers are made with a mix of Angus beef and pea protein.

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