Madison, Wisconsin – As the 2016-17 collegiate athletic season will soon kick off, Cher-Make Sausage Company has been named a corporate partner of the Badgers as announced today by University of Wisconsin Athletics and its multimedia rights holder, Learfield’s Badger Sports Properties.
The multi-year relationship between UW and Cher-Make Sausage will be highlighted by the Manitowoc, Wis.-based brand serving its products for the university’s major sports venues including Camp Randall Stadium and the Kohl Center. Cher-Make Sausage, authentic sausage maker since 1928, was selected by Athletics and its concessionaire Levy Restaurants when they presented their naturally smoked beef hot dogs, as well as their signature natural casing wieners. Throughout the partnership term, Cher-Make will receive other corporate partner benefits and receive increased exposure through the UW Badgers’ affinity.
According to UW Athletics’ Associate Athletic Director for Business Development Chris McIntosh, “Creating an optimum game day experience for Badger fans is critical to us, and we’re excited to introduce Cher-Make as our premium hot dog offering. We believe our fans will enjoy the high-quality products from a company right here in Wisconsin, and we can’t wait for the season to start.”
“Badger Sports are an important part of Wisconsin life and for generations Cher-Make Sausage has played an important part in the lives of Wisconites. Bringing the best of Wisconsin together is truly exciting,” said Tom Chermak, third generation sausage maker / President.
“It was important to us to find a Wisconsin based partner” added Zach Wagner, Badger Sports Properties’ General Manager. “It is great that we can offer and promote a hot dog that is authentic Wisconsin.”
MEDIA EVENT:
Date: SUNDAY JULY 31ST
Time: 2:00 PM Start – Formal announcement at 2:15 PM
Place: Memorial Plaza at the Brown County Arena
Armed Forces Drive and Oneida Street
Green Bay, WI
Event: Family Fun Day at Lambeau Field
Cher-Make will announce the new relationship and be available to answer questions regarding the new UW Athletics/Cher-Make partnership.
Public is encouraged to attend and will be able to have their picture taken with a life size cut-out of Bucky Badger. Fans will have the opportunity at winning September 3rd Wisconsin Badgers/LSU tickets.
Cher-Make will also be giving away 1000 free hot dogs at the conclusion of the press conference.
Founded by Emil Chermak, the Cher-Make Sausage Company serves the branded and private label industry with products throughout North America from their plant in Manitowoc, WI.
Source: University of Wisconsin & Cher-Make