TILLAMOOK, Ore. – Werner Gourmet Meat Snacks Inc. (Werner Jerky), a jerky and snack manufacturer based in Tillamook, Oregon, is celebrating 25 years of business with a new look for their packaging and brand identity.
“Our new brand embodies the attributes and values we built our business on and it is our hope that these values shine through to our customers and consumers in our packaging,” explains President and Co-Founder of Werner Gourmet Meat Snacks Inc., Ken Werner. “Our new brand highlights how there’s nothing quite like working with the people you love the most and that with family, you’d better be ready for everything. We built our family-run business together from the ground up, with decades of hard-earned knowledge (and a few family squabbles) in every recipe. Our new look really tells this story.”
Founded in 1994, Werner Jerky began as a two-person operation in the family garage. In the early days, husband and wife team, Ken and Karla Werner, were both producers and distributors of their meat snack products. Today, Werner Jerky employs over 120 people and processes their products in a modern 85,000 square foot facility in Tillamook County. Their products can be found across the country and internationally.
Although the company has seen significant growth in the past 25 years, the one thing that has never changed is their adherence to a mission of providing the highest quality, best tasting jerky, meat sticks and snack products. In fact, earlier this year, Werner Jerky announced they were updating all their whole muscle jerky to all-natural formulations. Previously, the company had separate All-Natural jerky products.
“We know consumers today are looking for clean labels, with easy to read and healthy ingredients,” explains Lauren Seeger, Director of Marketing for Werner Gourmet Meat Snacks Inc. “Our shift to using all-natural recipes for our entire whole muscle jerky line just made sense.”
While their look is changing after a quarter of a century, what’s inside each package will still be the same high-quality, great tasting product consumers have become accustomed to.
The Werner Jerky launch of their new brand identity comes just in time for the 2019 Sweets & Snacks Expo in Chicago from May 21-23, where examples of the new packaging will be on display. For media inquiries please contact Lauren Seeger atmarketing@wernerjerky.com.