There are currently two main, buzzy players in the plant-based “meat” market: Beyond Meat and Impossible Foods.
In 2013, Whole Foods gave plant-based meat start-up Beyond Meat its first shot at selling its vegan “chicken” strips at Whole Foods locations across the country. Early believers and investors in the product were billionaires Bill Gates and Twitter co-founder Biz Stone.
“We launched Beyond Meat. We were their launching pad. In fact, I think all of their new products have been introduced at Whole Foods,” John Mackey, co-founder and CEO of Whole Foods, tells CNBC Make It.
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