7-Eleven knows one thing that drives customers bananas: brown bananas wilting on the counter next to the cashier.
“Our customers want yellow bananas not brown,” says CEO Joseph DePinto.
So, today, the nation’s largest convenience store chain will test at 27 Dallas-area locations a new plastic wrap developed by supplier Fresh Del Monte Produce to keep single bananas yellow and firm for five days more than double the two-day shelf life for an unwrapped banana.
If it’s a success, 7-Eleven could roll out plastic-wrapped bananas to most of its 5,787 stores by early 2010. Fresh Del Monte created the wrap, which slows respiration by keeping most oxygen and moisture out. The bananas, green when wrapped, will ripen more slowly.
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Source: USA Today