TruStar, one of the trusted brands distributed by A.J. Trucco, will be expanding to introduce a robust lime program.
To launch, TruStar Limes will be sourced from Veracruz Mexico and the company will play an integral role in ensuring the finest quality goes from farm to shelf. Nick Pacia, CEO of A.J. Trucco says “With branded produce becoming increasingly more important in store, we feel the addition of limes to our TruStar brand is a natural complement to our current TruStar offering.”
TruStar Limes will be available in a 10 lb box and retails packs, which will feature the recognizable, color coordinated logo mark and engaging design. Pacia continues “We are pleased to offer this program yearround and know that the extension of our brand will translate to strong sales in-store.”
Just in time for the summer season, TruStar Limes has recently launched and will continue distribution year-round. Slice. Squeeze. Enjoy.
For more information on the Lime program, please contact: Sasha LoPresti at SLoPresti@truccodirect.com
About Trucco: Founded in 1937 in NYC, Trucco is one of the largest importers of a vast variety of branded and unbranded produce from around the world. While Italian Chestnuts were the staple of the company for decades, Trucco has expanded to include an assortment of products such as kiwifruit, garlic, fresh figs, citrus, as well as dried fruits and nuts. Trucco’s brands include: KiwiStar, TruStar, and Fresco.
With distribution centers in New York, California and New Jersey, we are committed to providing logistical support to customers while we uphold our infrastructure to import and distribute the very best products from coast to coast.
We search the globe to create strategic alliances directly with growers who meet our extremely high standards. Our strong partnerships allow us to be involved in the growing process and guarantee the quality of our products. We are Food Safety compliant and work to meet the demands of the everchanging marketplace. Trucco provides a year-round supply for many of our programs.
Source: A.J. Trucco