Announcing The New SuperfreshGrowers.com

Yakima, WA –  Domex Superfresh Growers, a global leader in growing and marketing fresh apples, pears, cherries and apricots, is pleased to announce the launch of the new Superfreshgrowers.com.

The new website is the hub of an inbound marketing strategy that uses the power of social business intelligence to fuel an active online dialogue with consumers. Using a proprietary social data analysis tool Domex Superfresh Growers is discovering and actively engaging in conversations with consumers related to the product categories they grow and market.

“Consumers are turning into researchers and increasingly want to know more about their produce. They want to know what they are eating is healthy, safe and responsibly grown. Our new website and inbound marketing strategy helps us communicate our story to consumers, while gaining valuable analytical information and insights that allow us to quickly adapt to changing marketplace demands. Listening for what is “trending now” combined with our profit planning strategies, category analysis and customer planning will directly benefit our partnerships at retail and allow us to work together to delight consumers everywhere.” Howard Nager, Vice President of Marketing Domex Superfresh Growers. 

New features include a beautifully redesigned product area where users can learn about the characteristics of each fruit variety, discover new usage ideas and find out more about the where their fruit is grown.  A series of featured grower videos connects users to the land by highlighting the farming families that produce fruit for the Domex Superfresh Growers brand. Consumer oriented content is housed in a brand new Superfresh Blog which delivers delicious new recipes, nutritional information, health tips, updates from the orchard and explores the hard work it takes to get high-quality fresh produce to market.

The new design is optimized for desktop, tablet and mobile devices and seamlessly integrates the company’s Facebook, Twitter, Pinterest, Instagram, Linkedin and YouTube properties to deliver an experience that is unlike anything in the produce industry.

While the initial interface is largely consumer focused a highly-developed section for trade related information is just below the surface.  Through the trade link on the top navigation and at Superfreshgrowers.com/trade retail customers, supply chain partners and local growers can access crop reports, Superfresh News for Retailers®, view availability by variety, find category management insights, access the DSG trade show schedule and connect with the also newly redesigned DSG-Logistics.com.

“It’s a new era for Domex Superfresh Growers. As marketers and family farmers it’s an exciting time to push new technologies, drive new thinking and make meaningful connections with our consumers and retail partners. While our website has changed out values haven’t. We have been connected to the land in Washington for over 125 years and share the same American family farming values as the many Superfresh growers who grow fruit for the Domex Superfresh Growers brand.”  Robert Kershaw, President Domex Superfresh Growers.

Domex Superfresh Growers® is an international fruit marketing firm located in Yakima, Washington. We grow and market both conventional and organically grown apples, pears, cherries and apricots.  Domex Superfresh Growers was built by the Kershaw family to be a trusted gateway to the global marketplace.  We provide market strategy and sales distribution for farming families who share the same ideals, values and priorities long held by Company owners, the Kershaw family; honesty, integrity and fiscal responsibility.

Source: Domex Superfresh Growers