DALLAS — The American Heart Association certifies America's number-one selling Avocado brand, Avocados From Mexico (AFM) with the Heart-Check mark to help make it easy for consumers to identify heart-healthy foods.
According to research from the American Heart Association – the world's leading voluntary health organization devoted to fighting cardiovascular disease – 75% of consumers report that they are familiar with the Heart-Check symbol. 75% of consumers also say they are more likely to purchase foods that feature the Heart-Check mark, regardless of age or number of kids in their household1.
The 2015-2020 Dietary Guidelines for Americans recommend limiting saturated fat while increasing the intake of fruits and vegetables. One of the heart benefits that Avocados provide is their mono and polyunsaturated "good" fats which in moderation can help reduce bad cholesterol levels in the blood.
Committed to encouraging consumers to pursue a healthy lifestyle, Avocados From Mexico continues to help elevate nutritional benefits of the avocados and share more ways to enjoy them with customers. "We are honored to be certified by the American Heart Association with the Heart-Check mark. Not only are our Avocados delicious and satisfying, but their good fats are recognized as integral to a healthy diet," said Alvaro Luque, president for Avocados From Mexico.
Avocados from Mexico has developed a series of personalized meal plans (available at https://avocadosfrommexico.com/avocado-nutrition/my-avocado-meal-plan/) to provide the fundamental nutrition guidance necessary to support an active & healthy lifestyle.
By answering a simple set of questions online, users are matched with a personalized meal plan based on fundamental nutritional needs, which are delivered monthly. The meal plans come complete with day-by-day meal guidelines, nutrition counts, easy-to-make recipes featuring Avocados From Mexico, serving size guidance, and even a shopping list to make adherence a breeze.
Avocados From Mexico's meal plans have been developed specifically to address the core components (ABC's)to support a healthy lifestyle, Adequacy & Balance of essential food groups with ideal Calorie planning for healthy weight management. The meal plans themselves are the cornerstone of balanced nutrition & provide a user-friendly online tool necessary to help create lasting healthy behavior changes for any individual or family.
About Avocados From Mexico
Avocados From Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM, with the intent to provide a focused, highly effective and efficient marketing program in the United States. AFM is headquartered in Irving, TX.
About the Heart-Check Mark
The American Heart Association established the Heart-Check mark in 1995 to give consumers an easy, reliable system for identifying heart-healthy foods as a first step in building a sensible eating plan. Products that display the Heart-Check mark have been certified by the American Heart Association to meet criteria for heart-healthy foods. To learn more about the Heart-Check mark, to see a complete list of certified products and participating companies, and to learn more about the nutritional criteria, visit heartcheck.org.
1 American Heart Association. Healthy Living Rewards. May 2016, SSI
Source: Avocados From Mexico (AFM)