Avocados From Mexico Partners With Heineken/Tecate For Summer Promotion

DALLAS – Avocados from Mexico (AFM), top selling avocado in the U.S., is kicking off the summer with a Heineken®/Tecate® national partnership to keep sales sizzling with the Grills Gone Loco promotion. The program leverages the peak season for outdoor BBQs and picnics for summer holidays by providing the ultimate summer solution through cross-­?merchandising Avocados From Mexico and Heineken®/Tecate®.

“Behind the Big Game, family celebrations are the second most popular avocado-­?serving occasion,1 and the summer season is all about friends and family _gatherings and backyard BBQs,” said Maggie Hall, vice president, trade and promotion at AFM. “Through the creative avocado bins made to look like a grill and cross merchandising with Heineken®/Tecate®, we are catching those shoppers preparing for their summer gatherings and reminding them to include the always in season Avocados From Mexico in their celebrations.

Running through June 20, 2016, Grills Gone Logo is supported by digital/social media promotion, in-­?store radio and consumer coupons.

To learn more about these and other marketing and promotional activities, visit the Avocados From Mexico Facebook page, facebook.com/AvocadosFromMexico or website,

Trade.AvocadosFromMexico.com.

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About Avocados From Mexico

Avocados From Mexico (AFM) is a wholly owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico in the United States. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM, with the intent to provide a focused, highly effective and efficient marketing program in the United States. AFM is headquartered in Irving, TX.

1 Source:  AFM US Hispanic and General Market Avocado Usage Segmentation & Source of Growth Rev. March 16, 2015

Source: Avocados From Mexico