Avocados From Mexico (AFM) has unveiled their innovative, multifaceted Culinary Center with a celebratory launch party at their corporate headquarters in Irving, Texas.
Special guests gathered for the debut featuring Avocados from Mexico President, Alvaro Luque, sharing the AFM journey and the center’s purpose, an inside look at AVO University, followed by a delectable VIP tasting by acclaimed culinary talent, Chef Mark Garcia and Chef Kent Rathbun.
The Culinary Center will showcase AFM’s history and culture, which starts from the orchids of Michoacán, Mexico to the tables of Avocado fans across the U.S., while providing premium culinary experiences and cultural immersion to special guests from the foodservice industry and key retail partners. Guests will be able to engage with the Avocado category and learn how to drive their businesses forward with the help AFM’s expertise.
Through insights and education, the Culinary Center strives to provide leading operators in the food and retail industry with a multitude of enrichment opportunities such as their “AVO University”. This customized module based training will reveal avocado category insights, business case studies with ROI sustainability, fresh vs. processed learnings and proprietary shopper mindset studies and consumers insights. In addition, registered dieticians will be invited to participate in training modules and receive accreditation.
About Avocados From Mexico:
Avocados From Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM, with the intent to provide a focused, highly effective and efficient marketing program in the United States. AFM is headquartered in Irving, TX.
Source: Avocados From Mexico