Name a snack food that's neon orange and makes a loud crunch when munched.
If you picked Cheetos, the nation's biggest producer of baby carrots wants you to think again.
Just in time for the battle over what's gonna be in millions of back-to-school lunches, Bolthouse Farms and nearly 50 other carrot growers today will unveil plans for the industry's first-ever marketing campaign. The $25 million effort sets its sights on a giant, big-spending rival: junk food.
The $1 billion baby carrot world — hit by the recession following years of growth — is taking on the $18 billion salty snack food industry by trying to beat it at its own hip marketing game.
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