Baldor Specialty Foods Expands Urban Roots Line With New Veggie Noodle and Cauliflower Side Kits

Bronx, NY – Baldor Specialty Foods, the premier ingredient source for NYC’s top chefs, announced today the expansion of its retail line of Urban Roots Veggie Side Kits that the company premiered last year. The new kits, which are set to appear on produce shelves later this month, include a brand new line of easy-to-prepare veggie noodle sides as well as new cauliflower side dishes. 

Both additions to the line remain true to Urban Roots’ founding mission of only providing the freshest produce for simple home-cooking. Urban Roots Kits make cooking effortless without requiring a subscription or extra costs. Since they’re ready-to-use out of the package, they eliminate the usual prep time and mess associated with making side-dishes, and they produce simple, delicious home-cooking with no compromises.

The Urban Roots Veggie Noodle kits include:
• Zucchini Pomodoro
• Lo Mein 
• Sweet & Spicy Veggie Noodles

Each Veggie Noodle side kit simplifies the process of bringing fresh and savory vegetable noodle selections to the plate. 

The new Urban Roots Cauliflower Rice Kits include:
• Risotto Style Cauliflower Rice
• Thai Curry Cauliflower Rice

The new cauliflower rice kits join an already successful collection of Urban Roots kits.

Urban Roots kits are designed for consumers to easily prepare restaurant-quality dishes, which require little-to-no chopping, in as little as five-minutes. 

“Besides offering terrific fresh taste, Urban Roots are also highly approachable and home-cook friendly,” says Barry Frish, Marketing Specialist, Culinary Development at Baldor Specialty Foods. “We use ingredients people are already familiar with, making the kits a great way to incorporate healthy meals into the daily diet – without moving away from the norms of day-to-day eating.” 

“We’re excited to offer this innovative line of freshly-made veggie noodles,” says Michael Muzyk, President of Baldor Specialty Foods. “Veggie noodles are hot right now and Urban Roots is all about making the kitchen experience efficient, fun and successful.” 

The Urban Roots kits are made from scratch daily using premium produce selections. Baldor’s logistical expertise allows for quick turnaround from knife to shelf in less than 24 hours, so home cooks know they are getting seasonal ingredients at the peak of freshness. They’re perfect for today’s busy lifestyles, allowing for easy-to-prepare, flavorful, vegetable-forward dishes in just a matter of minutes. And unlike traditional meal prep kits, no subscriptions or commitments are necessary, because these kits are available right in the local grocer’s produce department.

Be sure to follow Baldor Urban Roots on Instagram @meeturbanroots and check out the Urban Roots website for a complete line-up of available selections:

About Baldor Specialty Foods
Baldor Specialty Foods is one of the largest importers and distributors of fresh produce and specialty foods in Northeast and Mid-Atlantic regions. Beginning as Balducci’s fruit stand in Greenwich Village in 1946, Baldor maintains its original promise – curate and deliver the best and freshest foods in the world. Baldor seeks to provide great specialty foods and logistics that give their customers an edge. To learn more, go to