California Sun Dry Unveils Major Brand Evolution

Middleton, WI — California Sun Dry is launching a refreshed brand identity to communicate the products’ core values of natural flavor, healthy eating and its California roots – where the brand’s tomatoes are naturally grown and dried. This is the company’s first evolution of its branding since its founding in 1991.

The new design, label, and logo will be unveiled at the 2019 Produce Marketing Association’s (PMA) Fresh Summit October 18-19.

“The new branding strongly resonates with the values of California Sun Dry,” said Charles Olins, vice president of sales and marketing at parent company Saco Foods, LLC. “Our intention was to tell the story of our fresh, quality tomatoes and natural California origins.” Olin will be on-hand at the PMA Fresh Summit to meet attendees and share information on the company’s extensive product line.

As a leader in sun-dried tomato products, California Sun Dry has always been committed to providing foods that support today’s eating trends. With an entire portfolio of sun-dried tomatoes, sauces, and spreads, the refreshed identity and packaging is aimed to catch the consumers’ attention in the produce aisle and showcase its natural production and California origin.

The new packaging will roll out on shelves nationwide in 2020.

If you would like more information, please contact Charles Olins at (617) 980-1511 or email

About California Sun Dry Foods
Founded in 1991, California Sun Dry is the leading supplier of superior quality sun-dried tomato products sold through supermarkets, mass retailers and club stores in the U.S. and Canada.  The company has a comprehensive product portfolio of both jarred and bagged sun-dried tomato products and enjoys the number one market share position in the growing sun-dried tomato category. To learn more please visit