Category Partners Expands Its Leadership Team

Category Partners has announced the promotion of Adam Brohimer to fill the position of President. Category Partners’ recent and rapid growth has required significant expansion on the analytics team and expanded roles throughout the company.

“It has been a lot of fun being on the front lines of this business, helping to push growth and showcasing the innovation that Category Partners brings to our clients and the industry.” said Brohimer, he went on to say, “I had the privilege of joining this dynamic team just over a year ago and the experience has been phenomenal. I appreciate the vision and effectiveness of our

CEO and the Category Partners board members. The support, encouragement and trust from our board members at Farm

Fresh Direct and Wada Farms has helped set a positive and energized tone from top to bottom.”

CEO, Tom Barnes, was quoted as saying, “With the expansive growth we are experiencing it was obvious that we needed someone who could manage this growth while not forgetting our roots. Adam is definitely the right person to fill this roll and I am excited for him and for the possibilities that are ahead of us with him in this position.”

Adam added, “Category Partners’ best days are in front of it. Be on the lookout in the near future for more groundbreaking innovation from our analytics and technology teams. These are exciting times!”

Prior to joining Category Partners last year, Adam had spent more than a dozen years in the produce industry helping clients launch, build and optimize their category management and research initiatives.

Adam is an Omaha, Nebraska native. And like all “good Nebraskans” is an avid fan of the Nebraska Cornhuskers. He currently resides in Southern California where he and his wife are raising their three year old son. Adam loves the outdoors, and considers himself a landscaper trapped in a category management body. As a result he spends time whenever possible digging in the dirt around his yard.


About Category Partners

Category Partners was started in 2008 by two large grower/shippers to enhance their ability to provide category management and development insights. Since that time Category Partners has been very active developing plans and programs for grower shippers and retailers, and has been interviewed, and quoted by many trade publications. Category Partners is a member of PMA, United Fresh, Fresh Produce and Floral Council and SEPC, and is headquartered in Aurora, CO with offices in Idaho Falls, ID, Chicago, IL and Laguna Hills, CA.

Source: Category Partners