SONOMA, CA – A new nutritional brochure extolling the benefits of blueberries is being jointly offered by the Chilean Blueberry Committee and the Chilean Fresh Fruit Association.
Available for free online a www.ChileanFruitOnline.com, the brochure is chock-full of health information, nutrition tips, and fun facts about the Little Blue Dynamos(sm)*, along with simple recipes featuring fresh, ripe blueberries and other Chilean fruits. This initiative is part of the consumer public relations, retail and foodservice promotions and distributor incentives that continue to help focus consumer interest in purchasing fresh blueberries from Chile.
“We developed the brochure as a fun, easy-to-use way to communicate the benefits of fresh blueberries from Chile,” said Tom Tjerandsen, North American Managing Director of the Chilean Fresh Fruit Association. “Blueberries are some of the healthiest, tastiest and most versatile fruits available, and this brochure packs a lot of useful information about them into a simple package – not unlike the way blueberries pack a powerful nutritional punch inside their own little blue package.”
The Chilean Fresh Fruit Association offers more than brochures to grocers, foodservice operators, and nutrition educators on its web site. Dozens of new recipes, links to industry sources, and a wide variety of point-of-purchase marketing materials are also available. To learn more about these materials, and to place an online order, visit the “retailer support” page at www.ChileanFreshFruit.com.
This promotional campaign is a joint project of the Chilean Blueberry Committee and the Chilean Fresh Fruit Association, two organizations representing the fresh fruit producers of Chile. Chile is the largest producer of fresh fruit in the Southern Hemisphere, and a leader in state-of-the-art production techniques that protect the environment, maximize fruit quality, and meet or exceed all U.S. standards for food safety.
For more information about summer-fresh Blueberries from Chile, visit these sites:
Brochure & Recipes: www.ChileanFruitOnline.com
Chilean POP: www.ChileanFreshFruit.com/newchileanfreshfruit/online_order_form.asp?ID_IDIOMA=1
Source: Chilean Blueberry Committee & Chilean Fresh Fruit Association