Chilean Stone Fruit Committee Forecasts 15% Increase in Volume
January 26, 2024 | 2 min to read
The Frutas de Chile Stone Fruit Committee forecasts a 15% increase in total stone fruit exports, reaching 35,330,388 boxes this season. Nectarines are expected to grow by 13%, mainly from white-flesh varieties, while Japanese plums may rise 16%, with red and black plums also increasing. European plums will see a 23% growth, but peach exports are set to decline slightly by 1%. A retail marketing campaign aims to boost sales through various promotion tactics.
Significant growth in Plums and Nectarines
The Frutas de Chile Stone Fruit Committee has released a new estimate for this season, including Nectarines, Japanese Plums, European Plums, and Peaches. Forty-four companies, representing 84% of Chile’s global stone fruit exports last season, contributed to the estimate.
The stone fruit industry projects total overall exports of 35,330,388 boxes, a 15% increase over last season. Estimates for specific categories are as follows:
Nectarines
- 11.5 million 8 kg boxes; 13% growth from last season.
- Strong growth in white-flesh nectarines; projected increase of 26%, representing 60% of total nectarine volume.
- Yellow-flesh nectarine volume expected to decline by two percent, reaching 40% of total nectarine volume.
Japanese Plums
- 13 million 7 kg equivalent boxes; 16% growth from last season.
- Red plums are expected to grow by seven percent and black plums by fifteen percent.
European Plums – Sugar Plums – D’Agen (exported primarily to Asia):
- 8 million 9 kg boxes; 23% growth from last season.
Peaches
- 2.8 million 8 kg boxes, a decrease of one percent compared to last season.
The Stone Fruit Committee just launched a retail-focused marketing campaign in the U.S., working with retailers nationwide to drive sales of nectarines and plums. Comments Karen Brux, North America Managing Director of Frutas de Chile, “There are significant opportunities for retailers to build winter stone fruit sales. We’re developing in-store radio ads, demo programs, digital coupons, online videos, and other tactics to showcase nectarines and plums’ great flavor and nutrition.” Promotions are ongoing and will continue into April.