Chiquita Partners With SEGA For Release Of Wii Game

SAN FRANCISCO– SEGA of America, Inc. today announced that they will be partnering with Chiquita Fresh North America for a nationwide promotion with Super Monkey Ball Step & Roll for Wii.

Beginning in February, supermarkets across the country will feature special stickers to promote Super Monkey Ball Step & Roll on over 180 million Chiquita bananas. Heart-healthy, nutrient-dense Chiquita bananas will also appear in select sequences in the game itself, promoting healthy snacking for the whole family. In addition, SEGA are announcing a Super Bananza Sweepstakes to support the partnership. Consumers will be able toto win prizes, including the grand prize of a family gaming room makeover. One lucky family will receive a 50 HDTV, a sofa and four gaming chairs, a copy of Super Monkey Ball Step & Roll enter online at , a Wii console, Wii Balance Board (includes Wii Fit Plus) and other great prizes from Chiquita.

Were thrilled to partner with Chiquita, says Sean Ratcliffe, Vice President of Marketing for SEGA of America. This is a fun way to get the whole family together and we are proud to have AiAi and MeeMee featured on clusters of Chiquita Bananas.

Chiquita is excited to partner with SEGA to help families play together and support healthy living. Were thrilled to have AiAi and MeeMee on our bananas to encourage nutritious eating and a fit lifestyle among kids and families, said Craig Stephen, Vice President and General Manager, North America Bananas.

Super Monkey Ball Step & Roll , the latest game in the fan favorite Super Monkey Ball franchise, will offer a whole new way for people to play using the Wii Balance Board. Players will feel like they are the monkey in the ball as their movements on the Wii Balance Board move their favorite characters through more than 70 brand new stages in the main game and 21 multiplayer mini-games. Players who do not own a Wii Balance Board will still be able to play through the entire game using their Wii Remote and Nunchuck controllers. The game also features the all-new two-player co-op mode where friends work together to blast away obstacles using the Wii Remote to clear a path for their monkey-rolling teammate on the Wii Balance Board. The game is perfect for people of all ages providing incredible entertainment and promoting active movement and a great way for the family to bondall together.

Super Monkey Ball Step & Roll will be available for the Wii February 9, 2010.

Source: Chiquita Brands International, Inc.