Fort Lauderdale, FL – Chiquita Brands International, the world’s foremost banana purveyor, is excited to announce its new global partnership with the animated adventure THE LEGO® MOVIE 2: THE SECOND PART and the introduction of Banarnar—a LEGO brick-built banana character making his big screen debut.
Starting mid-January and for a four-week period through the film’s February 8th North American release, more than 300 million blue Chiquita stickers in the US and several European countries will have some of the most recognizable characters from THE LEGO MOVIE 2: THE SECOND PART, including Banarnar, along with a code that will allow fans to play online games and win themed prizes. This program puts focus on key Chiquita brand principles around fun, collaboration and family values.
Starting January 17, 2019 through February 24, fans can enter the ‘Chiquita Build For A Chance to Win’ promotion once a day by collecting the iconic film-themed Chiquita stickers in-store and submitting the unique codes at www.chiquita.com/build for a chance to win amazing prizes like tickets to see THE LEGO MOVIE 2: THE SECOND PART in theaters, LEGO brick sets, LEGO e-gift cards and more! Fans can also find unique codes on the Chiquita Facebook page, which will be posted daily, throughout the promotion.
“Chiquita bananas are bright and fun just like our fellow iconic brand LEGO, which is why we are thrilled to team up with THE LEGO MOVIE 2: THE SECOND PART,” said Jamie Postell, Director of Sales North America for Chiquita. “Chiquita shares the common values of brightening up our consumer’s days and encouraging fun and laughter for all. We hope to provide a little bit of sunshine and happiness this winter season, inspiring fans to discover our special stickers, collect them and share the love.”
In addition to Chiquita bananas sporting THE LEGO MOVIE 2: THE SECOND PART stickers, the company has also developed healthy and delicious film-inspired recipes for the whole family that encourage building and teamwork. THE LEGO MOVIE 2: THE SECOND PART custom Chiquita recipes, including Lucy’s Chiquita Banana master builder cheesecake, and General Mayhem’s healthy Chiquita Banana sweet sandwich can be found at https://www.chiquita.com/recipes
About Chiquita Brands International
Chiquita is a leading global produce company employing 20,000 people across 25 countries. Serving nearly 70 countries, Chiquita provides consumers and customers with the highest quality of fruit and service, making Chiquita the banana of choice. Chiquita helps create a positive impact by implementing the principles of sustainability in all its business practices under the “Behind the Blue Sticker” initiative. Starting in the 1990s, Chiquita was the pioneer in promoting good farming practices and continues to help protect the environment and support farming communities by working under better-than-industry standard agricultural work practices. Chiquita bananas are fat-free and cholesterol-free and are a great source of potassium and vitamins.
For more information about Chiquita, visit their website at www.chiquita.com
About THE LEGO® MOVIE 2: THE SECOND PART
The much-anticipated sequel to the critically acclaimed, global box office phenomenon that started it all, THE LEGO MOVIE 2: THE SECOND PART reunites the heroes of Bricksburg in an all new action-packed adventure to save their beloved city.It’s been five years since everything was awesome and the citizens are facing a huge new threat: LEGO DUPLO® invaders from outer space, wrecking everything faster than they can rebuild.The battle to defeat them and restore harmony to the LEGO universe will take Emmet, Lucy, Batman and their friends to faraway, unexplored worlds, including a strange galaxy where everything is a musical.It will test their courage, creativity and Master Building skills, and reveal just how special they really are.
It stars Chris Pratt, Elizabeth Banks, Will Arnett, Tiffany Haddish, Stephanie Beatriz, Alison Brie, Nick Offerman, Charlie Day, Maya Rudolph. Directed by Mike Mitchell from a screenplay by Phil Lord & Christopher Miller, story by Phil Lord & Christopher Miller and Matthew Fogel, based on LEGO Construction Toys, the film is produced by Dan Lin, Phil Lord, Christopher Miller, Roy Lee, and Jinko Gotoh; with executive producers Jill Wilfert, Keith Malone, Matthew Ashton, Chris McKay, Zareh Nalbandian, Ryan Halprin, Will Allegra, Chris Leahy. Patrick Marc Hanenberger is the production designer; Clare Knight, the editor; Mark Mothersbaugh, the composer; and Trisha Gum, the animation director. Warner Bros. Pictures and Warner Animation Group present, in association with LEGO System A/S, a Rideback/Lord Miller/Vertigo Entertainment Production, The LEGO Movie 2: The Second Part, distributed by Warner Bros. Pictures.
About The LEGO Group
The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK. Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO brick, it is one of the world’s leading manufacturers of play materials. Guided by the company spirit: “Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com.