Crave Food Services Acquires New York-Based Pippin Foods

PROVIDENCE, R.I. – Two East Coast foodtech companies seek to feed the growing consumer demand for local food and supply chain transparency through innovative solutions for retail and wholesale buyers.

Pippin Foods, a New York-based company that provides grocers with technology and in-store marketing tools to promote local produce, has been acquired by Crave Food Services, a food system technology company based in Providence, R.I.

Crave Food Services will integrate Pippin’s technology and tools with their virtual farmers market, WhatsGood, which connects consumers and wholesale purchasers to their local farmers, fishermen and artisans via web and mobile apps.

Together under the WhatsGood brand, they will provide a full-service platform for grocers that simplifies purchasing, promoting and selling local food. Through curated and interactive digital content, the platform offers shoppers complete transparency about how, when and where their food was grown.

“I’ve always believed that collaboration is essential to make local food systems truly robust,” said Jennifer Goggin, founder and CEO of Pippin. “Becoming part of the Crave Food Services team lets us provide our retailers with a more powerful and comprehensive ready-to-use solution for their local food program.”

“Joining forces with Pippin was a move that directly supports our mission to generate Real Food System Change by improving access to more healthy, fresh and sustainably-produced food through the expansion of our technology into the retail market,” Matt Tortora, co-founder and CEO of Crave Food Services said. “Jennifer Goggin is one of the most experienced entrepreneurs in food tech, and we are honored and excited to have her on our team”

A pilot program is slated to run at select locations of Foodtown and Tops Friendly Markets in New York and Vermont throughout the summer season. For more information, visit sourcewhatsgood.com or download the WhatsGood Marketplace app.

About Crave Food Services:
Crave Food Services Corporation (CFS), est. 2014,  is a food system technology company improving access to more healthy, fresh and sustainably-produced food through wholesale and retail markets. CFS enables wholesale buyers and consumers to simplify local and regional procurement operations, while streamlining the fulfillment process for purveyors through technology and services. For more information visit sourcewhatsgood.com

Source: Crave Food Services