DENVER — The United States Potato Board (USPB) announces Schylar Denton has become an Assistant Marketing Manager in the USPB Marketing Department, reporting to Marketing Operations Director, Amy Burdett, and Marketing Programs Director, Kim Breshears. She most recently served as Marketing Coordinator with Lean Six Sigma Experts, Denver, where Denton established and managed social media accounts in order to increase brand awareness and grow company following, as well as writing and publishing content, both for the company’s website and blog.
In filling this existing position, Denton will assist Marketing Department staff in implementing domestic and international marketing programs for retail, ingredients, seed, foodservice and consumers, along with taking on department-wide projects and program specific support. Utilizing her previous experience, Denton will assist in the management, content development and delivery of the USPB’s online consumer- and international customer-facing presence and digital assets. What has become a vital resource to all aspects of the potato industry’s work, Denton takes over management of the USPB’s MediaValet online digital photography database system. Unveiled at POTATO EXPO 2015, Denton will now manage all donations and placements of potato-friendly salad bars under the “USPB Salad Bar Challenge” industry initiative.
Of her new position, Denton stated, “One main reason I was pursuing a new position was because I wanted to be a part of a great team! In my previous role I was working in an office by myself, so I wanted to branch out and join an organization that was filled with people who work together.” About what she has learned and liked so far, Denton exclaims, “I love that everyone is willing to help and answer questions. I have learned so much about the industry and it is amazing! I am excited about the projects we are working on and that everyone here is very passionate about them.” Looking ahead, “In the next few months, I am looking forward to attending my first POTATO EXPO and meeting our wonderful growers! Preparing for and attending this event will really help me to be totally immersed in all that is potatoes.”
Denton was a member of the University of Denver, Denver, Colorado Class of 2015 where she completed a BSBA in Marketing and a minor in Business Information Analytics. She also studied abroad in Glasgow, Scotland.
For more information on the USPB’s mission to “Strengthen Demand for U.S. Potatoes” by creating positive change in the industry through innovative and inspiring approaches, please visit www.uspotatoes.com. In an effort to enhance diversity of the Board, USDA encourages women, younger growers, minorities, and people with disabilities to seek positions on the board.
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David Fraser is Vice President, Industry Communications & Policy, at the United States Potato Board in Denver. David can be contacted at 303-369-7783 or david.fraser@uspotatoes.com. For complete information about the programs, ROI results, resources and tools available to all members of the industry through the USPB, please visit www.uspotatoes.com.
Source: United States Potato Board