MONTEREY, Calif. (Oct. 25, 2010) — Need some help sprucing up those spinach leaves? How about finding the perfect Thanksgiving salad recipe? Or, determining the best protein accompaniment for that prepackaged salad blend or kit?
The fruit and vegetable experts at Dole have an app for that. In fact, they can even help salad lovers turn what’s in their shopping cart — or their refrigerator at home — into a delicious, family-friendly salad meal at the touch of a button.
The secret is the Mix it Up with DOLE™ iPhone app, one of the world’s first mobile phone applications dedicated to consumer-friendly salad shopping and menu development. A comprehensive recipe and nutrition resource designed specifically by Dole to complement its DOLE® Salads line, the app is free to all Apple iPhone or iTouch users at http://itunes.apple.com/us/app/mix-it-up-with-dole/id392570387?mt=8
“Mix-it-Up with DOLE takes in-store salad shopping to a whole new handheld level,” explained Ronda Reed, vice president of marketing for Dole Fresh Vegetables. “Now, as easy as using a phone, you can search for DOLE Salad varieties; export recipes, serving suggestions and pairing ideas; create shopping lists; and watch how-to salad-preparation videos at the touch of a button.”
Inspired by the on-pack DOLE Salad Guide, the salad search option offers both sliding taste and texture scales and a unique “shake” feature that creates less-structured suggestions for adventuresome salad lovers. Once on the blend page, users have access to blend-specific package photos, recipes and serving suggestions. Recipes can be searched by either blend or ingredient to create a personalized hand-held shopping list of DOLE and other fresh ingredients. In addition, users can share recipes with family and friends via e-mail, Facebook® and Twitter.®
The “What’s in Your Cart?” feature even allows salad fans to source a specific DOLE Salad recipe and create a personalized shopping list based on specific ingredients at home or already in their shopping cart.”
To download the free app, go to http://itunes.apple.com/us/app/mix-it-up-with-dole/id392570387?mt=8.
For more information on DOLE Salads, including recipes, serving suggestions and nutritional information from Dole and the Dole Nutrition Institute, go to www.dole.com/salads. To have the latest in diet, nutrition, fitness, Superfood recipes and wellness advice delivered straight to your inbox, sign up for the free Dole Nutrition News at www.dole.com.
Source: Dole Fresh Vegetables