Westlake Village CA (July 7, 2010)— Snacks have officially become the fourth meal of the day (NPD Group, 2009), and account for 21% of all meals consumed. As operators from all segments look to profit from the snacking occasion, Dole delivers the solution: DOLE Fruit Bowls in 100% Fruit Juice, a great tasting and refreshing ready-to-eat fruit snack.

Dole packs six varieties of DOLE quality fruit in 4- and 7-ounce servings, easily identified by attractive “Make Every Day Shine®” packaging. Four-ounce DOLE Fruit Bowls in 100% Fruit Juice contain one-half cup—one full serving of fruit and juice—and provide an excellent source of Vitamin C. Available year round, shelf-stable DOLE Fruit Bowls enhance snack menu selections with a fruit-filled, flavorful, healthier snack guaranteed to satisfy demanding customers.

For more information on DOLE Fruit Bowls in 100% Fruit Juice, contact Dole customer service at 800-723-9868, or visit www.dolefoodservice.com. To create free, customized DOLE Fruit Bowls in 100% Fruit Juice merchandising materials, visit www.doleprintondemand.com.

Source: TM & Dole Food Company Inc.