Domex Superfresh Growers Kicks Off Fresh Crop Of Autumn Glory Apples With Expanded Marketing Support

Yakima, WA – Domex Superfresh Growers®, a global leader in the growing and shipping of fresh apples, pears, cherries and apricots, will offer a multi-faceted suite of digital and in-store marketing support programs to coincide with the release of this season’s Autumn Glory® Apple crop.

The Autumn Glory Apple is grown exclusively by Domex Superfresh Growers in the Yakima and Wenatchee regions of Washington State and will be available both organically and conventionally.

Since its launch in 2011, the Autumn Glory apple has enjoyed praise from both consumers and retailers.

“Consumer response to the flavor of the Autumn Glory has been tremendous. With its sweet, firm flesh and subtle cinnamon notes, the Autumn Glory has an intense apple flavor that embodies the essence of a crisp fall harvest, thus the name.” Howard Nager, vice president of marketing Domex Superfresh Growers.

Building on the success of last year’s Autumn Glory season, Superfresh Growers will support the 2015/2016 season with a suite of marketing tools that partner retailers can utilize in-store and online to introduce the new apple variety to consumers.

IN-STORE DEMOS / MERCHANDISING

In-store sampling and education programs will introduce the Autumn Glory Apple to consumers and drive sales. The variety will also ship with high-graphic packaging and point-of-sale artwork is available to help retailers build attractive displays.

IN-STORE RADIO

New 15- and 30-second Autumn Glory Apple in-store radio spots have been designed to inspire impulse sales and drive traffic to the produce department.

SOCIAL MEDIA CONTENT / DIGITAL PROMOTIONS

Ready-to-post Autumn Glory Apple recipes, usage ideas, graphics and high-quality photography will be made available to retailer partners to help them promote the Autumn Glory Apple on their own digital properties. Superfresh Growers will also drive consumer awareness via Autumn Glory Apple-branded social properties and digital promotions. Custom social media promotional opportunities will also be available.

Domex Superfresh Growers expects to harvest approximately 50,000 cartons of Autumn Glory Apples in 2015 with volumes doubling every year. In 2020, the organization expects a crop of approximately 800,000 cartons.

Autumn Glory Apples will be ready-to-ship in early November with availability through March of 2016. Organic Autumn Glory Apples will be available beginning in January.

To find out more about the Autumn Glory Apple and partnership opportunities, contact Howard Nager vice president of marketing Domex Superfresh Growers at hnager@superfreshgrowers.com.

Domex Superfresh Growers®, one of the Kershaw Companies, is a leading grower and shipper of both conventional and organically grown apples, pears, cherries and apricots from the Pacific Northwest. The Kershaw Companies have grown into a vertically integrated organization to include farming, warehousing, sales, marketing and logistic services.

Source: Domex Superfresh Growers®