Spring is just around the corner, and with it comes another growing season. Eating a diet rich in fruits and vegetables can help lower calorie intake; reduce risks for heart disease, obesity and Type 2 diabetes; and protect against certain cancers.
With all these benefits, why do some consumers choose to avoid produce? Approximately three-quarters of people in the U.S. don’t eat enough fruits and vegetables, according to the 2015 Dietary Guidelines for Americans.
A lot of factors could explain the shortfall, including fear. Media stories about topics such as GMOs and pesticides may convince some consumers that it’s not safe to eat certain fruits and vegetables. There’s no question that negative news about produce can affect consumer choices. One survey found that, among 510 low-income shoppers, those who heard messages about pesticide residues on produce were less likely to purchase any type of fruits and vegetables.
To read the rest of the story, please go to: San Francisco Chronicle