Elmazr3a Finds Favorable Conditions for eCommerce in the Egyptian Fresh Produce Sector

Elmazr3a.com (‘the farm’ in Arabic) is a relatively new entrant into the ecommerce grocery industry in Egypt. With years of experience growing and exporting high-quality produce to Europe and the Middle East, the expansion into the local market through a B2C online shop was a natural next step.

Egypt has in recent years witnessed tremendous growth in the ecommerce sector, with growth expected to reach USD 2.7 billion by 2020. With millions of internet users in Egypt, a large, young population and the introduction to online shopping facilitated by the likes of ecommerce giants Souq and Jumia, conditions are very favorable for eCommerce in the fresh produce sector of the market.

Having officially launched the online website in June 2018, Elmazr3a provides consumers with a large variety of products, guaranteed quality and freshness, ease of use and excellent customer service.

Egyptian consumers are increasingly concerned about quality, food safety and freshness, all of which Elmazr3a is able to guarantee thanks to its experience as both a grower and an exporter.

Elmazr3a sources its produce from its own network of export-certified farms, supplying some of the best produce that Egypt has to offer. For export clients, the website acts as a “shop window”, showcasing the numerous products on offer and enabling buyers to explore different varieties of produce that they may not have previously considered.