FreshDirect has joined the banana revolution by expanding online grocery horizons with bananas from Equal Exchange.
To support small farmers and offer responsibly-sourced products, FreshDirect will partner with Equal Exchange to be the first online retailer in the Northeast to carry Equal Exchange Fairtrade bananas, a decision that will impact over 1000 small banana farmers through increased fruit sales and Fairtrade premium funding. Choosing Equal Exchange bananas means paying a fair, consistent price – plus a social premium – to small farmers in Ecuador and Peru.
These bananas are organic, Fairtrade certified, grown exclusively by small farmers and exported directly by farmer cooperatives. And they are delicious.
FreshDirect’s customers, who value sustainable and ethical food production, can now conveniently access and try these fresh, high-quality organic bananas.