Freshfel Europe’s 2019 Annual Event to Focus on Opportunities for Fresh Produce in Unpredictable Business Environment

Freshfel Europe is holding its 2019 Annual Event in connection with The London Produce Show and Conference on 5-6 June in London, UK.  With the Annual Event programme now finalised and registrations open, Freshfel Europe is anticipating animated discussion on this year’s theme, ‘Building opportunities for fresh produce in an unpredictable business environment’. 

Freshfel Europe, the representative association of the fresh fruit and vegetable sector at EU level, will gather its members from across Europe in London at the Annual Event to discuss strategies for dealing with the current uncertain business environment. Following the Statutory Annual General Meeting and a review of 2018 activities, Freshfel Europe will debate two focus topics, the latest promotion ventures from across Europe endeavouring to stimulate fresh fruit and vegetable consumption and the future UK trading relationship 


Jo Ralling from The Food Foundation will kick off the morning Freshfel Public Conference session with a detailed presentation on The Food Foundation’s promotion efforts and its successful Peas Please campaign. This will be followed by an explanation by Dan Parker, also from The Food Foundation, on the UK’s latest promotion campaign Veg Power targeted at children. Freshfel Europe will also be giving a preview of its pan European promotion campaign in collaboration with Aprifel as well as other current EU promotion campaigns focusing on fruit and vegetables and health. 

After a networking lunch participants will attend the joint UK Fresh Produce Consortium-Freshfel Europe Seminar on Trading with the UK. A key discussion point during the seminar will be how future market access may evolve for trading with the UK. Speakers include experts from the UK regulatory authority, market analysts and fresh produce industry traders. 

The 2019 Freshfel Europe Annual Event is open to non-members and more information and details on how to register are available here. The London Produce Show and Conference full programme is also available here. 

Freshfel Europe is the European Fresh Produce Association, representing the interests of the fresh fruit and vegetables supply chain in Europe and beyond. Freshfel Europe currently has over 200 members, including both companies and associations. For more information, contact the association at [email protected] or visit the association website www.freshfel.org.