Friedas Inc. Begins 50th Year In Business

LOS ALAMITOS, CA — Jackie Caplan Wiggins, Vice President; Frieda Rapoport Caplan, Founder; and Karen Caplan, President & CEO, celebrate the company's 49th anniversary and officially kick off their 50th year in business.

Frieda, 87, began the specialty produce company on April 2, 1962, at the Los Angeles Wholesale Produce Market, where she quickly gained a reputation for being open to buy and sell unusual fruits and veggies. Frieda is most famous for introducing the kiwifruit to U.S. supermarkets and as the first woman business owner in the U.S. produce industry.

Frieda’s two daughters, Karen and Jackie, now own and operate the Los Alamitos-based business and continue the legacy of changing the way America eats fruits and vegetables. Today Frieda’s markets more than 400 specialty items to supermarkets and foodservice distributors throughout North America.

The Frieda’s creative team has many things in store for this milestone anniversary. For the April 2011 kick-off, Frieda’s has posted a short anniversary video on and the FriedasProduce YouTube channel. In addition, consumers are invited to participate in a special anniversary promotion throughout the month on the Frieda’s Specialty Produce Facebook Page, entitled “Golden Goodies.”

“We are looking forward to an exciting year of celebration to honor our 50-year legacy,” said Karen Caplan, President & CEO. “As we commemorate our past, we are also looking ahead to our future and our continued role on the cutting edge of the produce industry.”

Source: Frieda's Specialty Produce